21 Savage x Adidas Originals Live Nation Livestream Activation.
Driving brand engagement and digital interaction through live experiences.
Bridging Live & Digital Entertainment
As an Account Manager at Twitter, I collaborated with Adidas and Live Nation to execute the 21 Savage x Adidas Originals Livestream. This live event was a key part of Adidas’ strategy to merge music, culture, and brand engagement in a digital-first world, offering fans a unique experience that bridged live music and digital interaction.
Results That Speak For Themselves
15%
200%
"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."
— Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads