21 Savage x Adidas Originals
Live Nation Livestream Activation.

Driving brand engagement and digital interaction through live experiences.

As an Account Manager at Twitter, I collaborated with Adidas and Live Nation to execute the 21 Savage x Adidas Originals Livestream. This live event was a key part of Adidas’ strategy to merge music, culture, and brand engagement in a digital-first world, offering fans a unique experience that bridged live music and digital interaction.

Results That Speak for Themselves.

Viewer Engagement

15%

Increase in real-time engagement during the livestream.

Growth in Brand Impressions

500%

Year-over-Year increase in creative billings.

CONTACT

"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."

Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads

Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads