UNDER ARMOUR
YOU VS. THE YEAR

UNDER ARMOUR
YOU VS. THE YEAR

UNDER ARMOUR
YOU VS. THE YEAR

A strategic approach to fostering a global fitness community through online engagement, a Closed Facebook Group, and physical activations, helping Under Armour connect with runners worldwide.

A strategic approach to fostering a global fitness community through online engagement, a Closed Facebook Group, and physical activations, helping Under Armour connect with runners worldwide.

A strategic approach to fostering a global fitness community through online engagement, a Closed Facebook Group, and physical activations, helping Under Armour connect with runners worldwide.

From 2015 to 2017, I worked on Under Armour’s highly successful ‘You VS the Year’ campaign, a global event with over 1 million participants. I played a key role in developing and managing a Closed Facebook Group, which was monetized and used to engage participants both digitally and through physical Run Crew meet-ups and product seeding.

From 2015 to 2017, I worked on Under Armour’s highly successful ‘You VS the Year’ campaign, a global event with over 1 million participants. I played a key role in developing and managing a Closed Facebook Group, which was monetized and used to engage participants both digitally and through physical Run Crew meet-ups and product seeding.

Results That Speak for Themselves.

Results That Speak for Themselves.

Results That Speak for Themselves.

Global
Participants

1M

Increase Online Engagement Participants.

Interaction and
Engagement

50%

Increase in Group engagement

CONTACT

CONTACT

"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."

"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."

  • Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads

  • Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads

  • Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads

All rights reserved © Joshua Bachrach

All rights reserved © Joshua Bachrach

All rights reserved © Joshua Bachrach