MARKETING STRATEGY LEADER
MARKETING STRATEGY LEADER
MARKETING STRATEGY LEADER
Senior growth strategist and creative systems builder.
10+ years of experience helping brands scale profitably through audience-driven strategies and full-funnel execution. I specialize in transforming strategy into seamless action, leading high-output teams across media, research and planning, creative, client success, lifecycle, and analytics to ensure every dollar works as hard as I do.
Senior growth strategist and creative systems builder.
10+ years of experience helping brands scale profitably through audience-driven strategies and full-funnel execution. I specialize in transforming strategy into seamless action, leading high-output teams across media, research and planning, creative, client success, lifecycle, and analytics to ensure every dollar works as hard as I do.
Senior growth strategist and creative systems builder.
10+ years of experience helping brands scale profitably through audience-driven strategies and full-funnel execution. I specialize in transforming strategy into seamless action, leading high-output teams across media, research and planning, creative, client success, lifecycle, and analytics to ensure every dollar works as hard as I do.
Trusted by
WORK SPOTLIGHT
With a career spanning paid media and creative strategy, leadership, and agency growth, I’ve worked with top brands like Suja Life, Oscar de la Renta, Under Armour, Azamara Cruises, and more, driving major increases in revenue and engagement.
For your brands (or agencies) media and creative needs – my wife and I are forming Mosh Pit –
A studio designed to fuse brand and performance in a way most teams talk about, but few actually deliver, built on truly strategic and data-driven media x audience x story telling synergies. Everyone says they blend brand and direct response. We build the system where they collide and full funnel campaigns are both scientifically and artistically segmented.
We’re calling it Mosh Pit because the name captures the energy of what we do, and the fusion behind it: Myrna + Josh. It’s where creative moves at the speed of media, and media strategy drives better briefs, stronger creative, and sustainable growth. Where identity becomes performance. Where story meets structure. Not chaos — collision. Not silos — sync.
We bring both sides. Myrna leads on brand identity, design systems, and storytelling. I focus on growth strategy, paid media, and segmentation. Together, we close the gap between concept and conversion — building creative that keeps up with the buy and evolves through data.
We don’t just optimize performance — we engineer momentum. Fast testing loops. Dynamic funnels. Campaigns that scale because the creative is built to.
The Mosh Pit site is coming soon, but in the meantime, you can check out some of Myrna’s work at myrna-studio.com – in partnership with our friends at withtributary.com.
Great marketing isn’t just about what you say or who you say it to—it’s about how precisely those elements work together to drive measurable growth.
I’ve led strategy across DTC, B2B, SaaS, CPG, wellness, healthcare, education, fashion, and luxury, managing $100M+ in paid media on Meta, Google, YouTube, Amazon, Microsoft, TikTok, Snapchat, Pinterest, Reddit, Programmatic, and CTV/STV. I also integrate email, SMS, and paid media strategies to create lifecycle and retention frameworks that connect brand storytelling to growth.
Leadership Journey:
Dentsu – Associate Director of Paid Social: I led paid social for Microsoft’s B2B efforts, including crisis response for COVID-19 and campaigns for Azure, Power Apps, and Dynamics 365. I managed a 15-person team, driving successful B2B lead-generation campaigns.
Sela / The PCA Group – Director of Media Strategy: I led global omni-channel commerce campaigns for e-commerce .com, Amazon, and Walmart, overseeing paid media, organic social, and digital strategy. I developed and executed strategies aligned with emerging consumer trends, optimizing media across key retail and platform channels while ensuring creative strategy aligned with audience segmentation.
Ai Media Group – Managing Director: I scaled departments across strategy, paid social, CTV/STV, programmatic, YouTube, search, client success, creative, and analytics. This resulted in a 3x revenue increase in paid social and a 5x growth in creative billings. I also played a key role in launching Atrilyx, the agency’s attribution platform, and led successful client pitches including Oscar de la Renta and Suja Organics.
Solawave – VP of Growth: I led e-commerce .com, Amazon, and digital retail marketing through the brand's most profitable quarter (Q4 2024) and increased the repurchase rate by 58% YoY in Q1 2025. By implementing new creative and media strategies, I drove ~3x Omni-Channel MER with 30% less budget YoY.
Now, as an independent consultant, I partner with brands through fractional marketing leadership, accelerator-style engagements, and ad-hoc projects. I help teams build the strategy, creative systems, and structure needed to scale from traction to repeatable growth, leveraging cross-department collaboration and data-driven decision-making.
Past partners include: Under Armour, Microsoft, Oscar de la Renta, Solawave, Suja Organic, Vive, Bright Health, Azamara Cruises, and more.
Check me out on The Starters.
Great marketing isn’t just about what you say or who you say it to—it’s about how precisely those elements work together to drive measurable growth.
I’ve led strategy across DTC, B2B, SaaS, CPG, wellness, healthcare, education, fashion, and luxury, managing $100M+ in paid media on Meta, Google, YouTube, Amazon, Microsoft, TikTok, Snapchat, Pinterest, Reddit, Programmatic, and CTV/STV. I also integrate email, SMS, and paid media strategies to create lifecycle and retention frameworks that connect brand storytelling to growth.
Leadership Journey:
Dentsu – Associate Director of Paid Social: I led paid social for Microsoft’s B2B efforts, including crisis response for COVID-19 and campaigns for Azure, Power Apps, and Dynamics 365. I managed a 15-person team, driving successful B2B lead-generation campaigns.
Sela / The PCA Group – Director of Media Strategy: I led global omni-channel commerce campaigns for e-commerce .com, Amazon, and Walmart, overseeing paid media, organic social, and digital strategy. I developed and executed strategies aligned with emerging consumer trends, optimizing media across key retail and platform channels while ensuring creative strategy aligned with audience segmentation.
Ai Media Group – Managing Director: I scaled departments across strategy, paid social, CTV/STV, programmatic, YouTube, search, client success, creative, and analytics. This resulted in a 3x revenue increase in paid social and a 5x growth in creative billings. I also played a key role in launching Atrilyx, the agency’s attribution platform, and led successful client pitches including Oscar de la Renta and Suja Organics.
Solawave – VP of Growth: I led e-commerce .com, Amazon, and digital retail marketing through the brand's most profitable quarter (Q4 2024) and increased the repurchase rate by 58% YoY in Q1 2025. By implementing new creative and media strategies, I drove ~3x Omni-Channel MER with 30% less budget YoY.
Now, as an independent consultant, I partner with brands through fractional marketing leadership, accelerator-style engagements, and ad-hoc projects. I help teams build the strategy, creative systems, and structure needed to scale from traction to repeatable growth, leveraging cross-department collaboration and data-driven decision-making.
Past partners include: Under Armour, Microsoft, Oscar de la Renta, Solawave, Suja Organic, Vive, Bright Health, Azamara Cruises, and more.
Check me out on The Starters.
For your brands (or agencies) media and creative needs – my wife and I are forming Mosh Pit –
A studio designed to fuse brand and performance in a way most teams talk about, but few actually deliver, built on truly strategic and data-driven media x audience x story telling synergies. Everyone says they blend brand and direct response. We build the system where they collide and full funnel campaigns are both scientifically and artistically segmented.
We’re calling it Mosh Pit because the name captures the energy of what we do, and the fusion behind it: Myrna + Josh. It’s where creative moves at the speed of media, and media strategy drives better briefs, stronger creative, and sustainable growth. Where identity becomes performance. Where story meets structure. Not chaos — collision. Not silos — sync.
We bring both sides. Myrna leads on brand identity, design systems, and storytelling. I focus on growth strategy, paid media, and segmentation. Together, we close the gap between concept and conversion — building creative that keeps up with the buy and evolves through data.
We don’t just optimize performance — we engineer momentum. Fast testing loops. Dynamic funnels. Campaigns that scale because the creative is built to.
The Mosh Pit site is coming soon, but in the meantime, you can check out some of Myrna’s work at myrna-studio.com – in partnership with our friends at withtributary.com.
CONTACT
CONTACT
info@joshuabachrach.com
info@joshuabachrach.com
"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."
Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads
"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."
Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads