Oscar de la Renta
Oscar de la Renta
Refining holistic insights and optimizing marketing effectiveness for a luxury fashion brand.
Refining holistic insights and optimizing marketing effectiveness for a luxury fashion brand.
Understanding Channel Contribution to Drive Revenue Growth
Oscar de la Renta, renowned for its luxury garments and accessories, faced a significant challenge in understanding the contribution of each of its marketing channels to overall revenue. Without a clear view of the customer journey across these channels, the brand struggled with sub-optimal spend allocation and missed opportunities for growth.
Understanding Channel Contribution to Drive Revenue Growth
Understanding Channel Contribution to Drive Revenue Growth
Oscar de la Renta, renowned for its luxury garments and accessories, faced a significant challenge in understanding the contribution of each of its marketing channels to overall revenue. Without a clear view of the customer journey across these channels, the brand struggled with sub-optimal spend allocation and missed opportunities for growth.
We analyzed each marketing channel’s performance to understand how owned and paid channels contributed to revenue. This enabled us to create a more efficient, profitable strategy focused on improving ROAS across Social, Google, and omni-channel efforts.
We analyzed each marketing channel’s performance to understand how owned and paid channels contributed to revenue. This enabled us to create a more efficient, profitable strategy focused on improving ROAS across Social, Google, and omni-channel efforts.
Our collaboration with Oscar de la Renta yielded impressive gains in efficiency and profitability. By focusing on boosting ROAS, our optimized strategies drove significant growth across key marketing channels, enhancing the brand’s overall marketing effectiveness.
Our collaboration with Oscar de la Renta yielded impressive gains in efficiency and profitability. By focusing on boosting ROAS, our optimized strategies drove significant growth across key marketing channels, enhancing the brand’s overall marketing effectiveness.
Client Testimonial
Client Testimonial
“ Ai Media has been a key partner during this time, providing clear insights into the attribution of each digital channel and stage of the funnel. They reviewed our business holistically, and made sure our digital strategies supported our larger company goals. The Ai Media team has gone above and beyond as a strategic partner to us, supporting both the day to day oversight of campaigns and helping to shape our larger digital marketing roadmap.”
“ Ai Media has been a key partner during this time, providing clear insights into the attribution of each digital channel and stage of the funnel. They reviewed our business holistically, and made sure our digital strategies supported our larger company goals. The Ai Media team has gone above and beyond as a strategic partner to us, supporting both the day to day oversight of campaigns and helping to shape our larger digital marketing roadmap.”
Alex Bolen, the CEO
Results That Speak for Themselves.
Results That Speak for Themselves.
Results That Speak for Themselves.
Omni-Channel ROAS
93%
Increase in Omni Channel ROAS
Social
ROAS
309%
Increase in ROAS on social
Google
ROAS
80%
Increase in ROAS on Google
CONTACT
CONTACT
"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."
Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads