309%
Increased ROAS
309%
Increased ROAS
300%
Revenue Growth
300%
Revenue Growth
28.3%
Boost in Aided Awareness
28.3%
Boost in Aided Awareness
45.6%
Aided Awareness
45.6%
Aided Awareness
33%
Overall Revenue Increase
33%
Overall Revenue Increase
4x
Increase in ROAS
4x
Increase in ROAS
49%
Increased Conversion Rate
49%
Increased Conversion Rate
1M
Global Participants
1M
Global Participants
500%
Brand Impressions
500%
Brand Impressions
200%
Increased Enrollment
200%
Increased Enrollment
24%
Increased Revenue
24%
Increased Revenue
Credentials
Credentials
I started out running a clothing brand in college, which sparked my path into advertising. My first role was at Human Movement, where I worked on Under Armour’s running campaigns and helped build a strong community around their run brand.
From there, I moved to NYC and quickly joined Twitter to get inside the world of big-tech advertising. After that experience, I took on a project to help Fuse Media scale their paid social by +350% and then helped build out the paid media practice at FIG Agency.
After FIG, I joined Dentsu, and led paid social for Microsoft’s B2B campaigns and managed a 14-person team. During the pandemic, I helped build an in-house agency from the ground up at The PCA Group.
After PCA, I joined Ai Media Group as Managing Director where I focused on growth and creative strategy across clients like Oscar de la Renta, Azamara, and Suja Life – while launching new service offerings in paid social and creative.
In anticipation of BFCM 2024, I joined Solawave to lead omni-channel growth across DTC and Amazon. We delivered the brand’s most profitable quarter to date, increased repurchase rates, and helped expand from a hero product into a broader skincare system.
Now, as an independent consultant, I help brands scale profitably through audience and creative-led strategies, with clear attribution frameworks to measure success top to bottom.
With deep experience across media, creative, analytics, and operations, I turn high-level strategy into seamless executional excellence. Leading high-output internal and agency teams to make every dollar work harder.
Now, as an independent consultant, I help brands scale profitably through audience and creative-led strategies, with clear attribution frameworks to measure success top to bottom.
With deep experience across media, creative, analytics, and operations, I turn high-level strategy into seamless executional excellence. Leading high-output internal and agency teams to make every dollar work harder.
Credentials
I started out running a clothing brand in college, which sparked my path into advertising. My first role was at Human Movement, where I worked on Under Armour’s running campaigns and helped build a strong community around their run brand.
From there, I moved to NYC and quickly joined Twitter to get inside the world of big-tech advertising. After that experience, I took on a project to help Fuse Media scale their paid social by +350% and then helped build out the paid media practice at FIG Agency.
After FIG, I joined Dentsu, and led paid social for Microsoft’s B2B campaigns and managed a 14-person team. During the pandemic, I helped build an in-house agency from the ground up at The PCA Group.
After PCA, I joined Ai Media Group as Managing Director where I focused on growth and creative strategy across clients like Oscar de la Renta, Azamara, and Suja Life – while launching new service offerings in paid social and creative.
In anticipation of BFCM 2024, I joined Solawave to lead omni-channel growth across DTC and Amazon. We delivered the brand’s most profitable quarter to date, increased repurchase rates, and helped expand from a hero product into a broader skincare system.
Now, as an independent consultant, I help brands scale profitably through audience and creative-led strategies, with clear attribution frameworks to measure success top to bottom.With deep experience across media, creative, analytics, and operations, I turn high-level strategy into seamless executional excellence. Leading high-output internal and agency teams to make every dollar work harder.
JOSH BACHRACH
JOSH BACHRACH
Marketing Strategy Leader
Marketing Strategy Leader
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"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."
— Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads