We didn’t just adjust their strategy—we transformed it.
Suja Organic’s overall goal for their campaigns is to effectively penetrate their target market, futurist households.
Partnering with Suja to drive bigger impact, smarter connections, and stronger brand loyalty.
In 2024, our Suja Organic campaigns have focused on enhancing prospecting and retargeting strategies across CTV, Programmatic Display, and YouTube. We managed all creative aspects, transitioning seamlessly from a Q1 DTC E-Comm strategy to a Q2 Retail focused one, adjusting creatives and messaging to align with retail objectives while maintaining brand consistency.
Partnering with Suja to drive bigger impact, smarter connections, and stronger brand loyalty.
We analyzed each marketing channel’s performance to understand how owned and paid channels contributed to revenue. This enabled us to create a more efficient, profitable strategy focused on improving ROAS across Social, Google, and omni-channel efforts.
Suja's Growth
We expanded targeting and grew retargeting pools, establishing a strong foundation early in the year. By maintaining optimal frequency in upper funnel tactics to prevent ad fatigue and increasing engagement and conversions in mid-funnel segments, we aimed to boost household penetration and achieve significant awareness in key regions crucial for Suja Organic's growth.
Results That Speak For Themselves
28.3%
Aided Awareness
25.2%
Surge in Purchase Intent
119%
Jump in View Through Conversions
"Advertising is a craft executed by people who aspire to be artists, but is assessed by those who aspire to be scientists. I cannot imagine any human relationship more perfectly designed to produce total mayhem."
— Luke Sullivan, Hey, whipple, Squeeze This: The Classic Guide To Creating Great Ads