21 Savage and adidas Originals Livestream
In my role as a Partner Manager at Twitter, I worked on many different live events and primarily focused on live music. While working on the Live Nation partnership, my favorite event that I helped manage was the 21 Savage Livestream at the Tabernacle.
My responsibilities around this activation included (but were not limited to) the following:
- Worked with Live Nation to package content around the event and identify potential sponsors
- Worked with Twitter sales team to pitch the sponsorship package to adidas
- Worked with Twitter Creative Studio team and Carat to cut down creative assets including custom bumpers
- Trafficked all assets for livestream sponsorship page
- Worked with Carat to manage paid media and ensure full spend delivered throughout duration of livestream